Toll free

(877) 686-8358

Contact us

ANNIE LAVOIE, ext. 133

Coordinator, Signage



Responsible, Signage



Coordinator, Signage

Frequently asked questions

How to pay my bill by bank transfer?

  • Please dial #121 to know our bank informations

How much is the contract?

Each contract is different. Here are a few things that may influence the amount of your contract:

  • number of intersections to signpost;
  • type of road where the sign(s) will be installed;
  • speed limit;
  • available space on the side of the road;
  • municipal by-laws.

An estimate will be sent for your approval, giving an excellent idea of what you will have to pay the next three years.

If I fill an application form today, when will I get my signs?

A new application takes about three to six months. Obviously, we are not alone in the process, so we must collaborate with our partners. If everything is done perfectly, tourist signs are installed within 3 to 6 months following your application’s approval by Tourisme Québec.

Are signs my property?

The signs belong to "Alliance de l'industrie touristique du Québec - SignoServices Inc. Consortium". Fees paid every year are for the renting of signs, not purchase. Costs include manufacturing, installation, and maintenance of signs.

I operate a small business only two months a year. Can I get a discount?

The cost chart was established in order for the price to be the same for all companies, regardless of size, location, annual/seasonal operation. However, a 25% discount is applicable upon second renewal of a contract for a tourism business. For food and gas services, a 15% discount is applicable to the first renewal of a contract.

I called you two weeks ago to inform you that my sign is damaged and it is still not repaired. When will it be done?

Our contractor has 30 days to complete repairs. We always make sure that repairs are done as soon as possible.


I was told that the place I had in mind for my signage is unavailable, I have to go through a selection. What is that?

The selection of tourist facilities is necessary when the number of eligible tourist products exceeds the number of spaces available at an intersection or highway exit. The selection process is therefore initiated in order to determine which tourist product will be signed. This process applies as much to tourist organizations whose contract is expiring as it does to new applicants. No vested rights or priorities will be granted to a business upon expiry of the signpost contract.

Tourisme Québec asks the businesses concerned to provide patronage data as confirmed by an accountant and as applicable to the previous year of operation. Only confirmed data must be used in a selection process. Then, facilities are selected by the regional tourist association of which selection is based on an assessment grid.

Is there an alternative to the selection process?

In fact, you have two options:

  • Sharing: The two tourist facilities of the same type must operate on a seasonal basis and offer activities in different seasons. However, sharing is optional. Each facility is signaled over a period of 6 months and a 30% discount is applicable to signs being shared.
  • Grouping: When there are at least two tourist facilities of the same type in a given sector with only one intersection or freeway exit leading to them, a proposal for a group sign is submitted to the owners of these facilities. In such cases, the group appoints a representative who provides all the information relating to their signing application, including the name of the group appearing on the sign. Fees are divided equally among the group members. However, grouping is optional and is only feasible when the facilities are located in the same municipality, on the same highway and in the same direction.

Can I make changes to my signs during the contract?

Yes, you can add signs as well as change pictograph and/or name appearing on the current sign. If you add a sign, fees payable are pro-rated to the term of the contract and are calculated by dividing the annual fees by 12 and by multiplying the result by the number of months in the term of the contract. If you want to change pictograph or name, you will receive a form and a new invoice, which has to be paid when changes will be done.

I want to remove a sign on my current contract. Is there a fee?

Yes, we can remove sign(s), except that there is no refund, 25% of fees still payable to the end of the contract. So we suggest holding them and having them removed at the renewal of your contract.

I must close my facility and my contract expires in two years. Do I have to pay all fees?

Yes you do. Please tell us the last day of your business as soon as you can, since signs may be removed that day. However, you will receive an invoice for payable fees.

I sold my business. Can I transfer my contract to the new owner?

Yes you can. We must receive details of the new owner, and the date of taking possession. A file-transfer fee of $50 plus tax is charged to the new owner. They will receive a copy of the updated contract for signature.

What is a reserved section?

Some highways that are maintained by the Ministère des Transports, namely those that are located in the areas of Montreal, Quebec City, Gatineau, Trois-Rivières, and Sherbrooke, do not allow signs for most tourist attractions. In these areas, tourist signs are reserved for major attractions, or in other words, establishments offering a product or service that is capable of attracting and retaining tourists from outside the region and outside of Québec. Establishments that only provide accommodation services are not eligible to be considered major attractions.

What are the criteria for a major attraction?

Major attractions are defined as establishments offering a product or service that is capable of attracting and retaining tourists from outside the region and from outside Québec. The establishment must have a yearly attendance rate of:

  • 750,000 visitors for the Montréal tourist region;
  • 100,000 visitors for the intermediate zone;
  • 250,000 visitors for the Québec City and Area;
  • 200,000 visitors for the Outaouais tourist region;
  • 100,000 visitors for the Laurentides and Montérégie tourist regions;
  • 70,000 visitors for the Laval tourist region;
  • 40,000 visitors for the Eastern Townships, Mauricie, and Centre-du-Québec tourist regions.

This category does not include accommodation establishments